Participated in the ≠‌​∏Cologne Baby Products Ex>≤hibition in September.

In September this year, σΩ£I attended the baby products exhibition&∞ in Cologne, Germany. After r♥$λ¶eturning from the exh →φibition, I briefly summariz≈≥&ed my experience as ∑€follows:

Preparation before the e♣ xhibition:

1. The company's promotional materials♣→π, regular product price lists, sampl£€δ•es, business cards, ≈↑Ωa list of clients who would v↑↑γ♣isit our booth, notebooks,¥♦∏↔ calculators, staplers, pens, t↓<ape, sockets, etc. Ev ↑∑erything was quite well prepare&∏¶•d, but the shortcoming was that I w♥≤'αasn't very accurate in¥$∏↓ judging how many brochures would be ne®‍eded at the exhibition. I brought tw™πo small boxes, but on§♠ly used half of them,&‍ and brought back one box, which incre→"ased the burden on the way back≥♦₹≠.

2. At this exhibition, we encountered a≤$αn old client who asked us for ‌÷÷‌some small gifts, which caught us a bit×¥®↔ off guard. We didn't prepare any±φ small gifts for clients when goinσ ↕≥g to the exhibition. ↑™In the future, we should pay attentioδ•£n to this issue and prepare som×₽$♠e small gifts for returning cl→§✔←ients at our booth. Addi✔‌¥tionally, we could p ∏α®repare some small giα®φ¥fts for potential clients wh&‍♦o show significant interest. It ←™✘ would be best if these " gifts could have the company name aΩ≥δσnd logo printed on them, as th'☆is would express our goodwill and l↔±±→eave an impression on the clients.

During the exhibition:

1. For old clients who had al≈✔ready scheduled to visit o©♦ur booth, it is best ☆λ©∞to sit down and chat, asking  "them if they were satisfied with the '≤Ωprevious supply, if there £ α were any improvements needed, or if ≈"they had any new requirements♦∞♣. Then, inquire about their upco±δεming purchasing plans and finally p‌φ resent them with some small £δ gifts as a token of appr♣¥¶eciation.

2. During the exhibition, you cannot wa₩εit for clients to come t₽β→o you. Clients who a≠ ×re looking around outsid$δe the booth can be in↑≤♥¥vited in for a visit. It is impσγλortant to actively receive clients, ↓₩<and business cards must be exchan>♦≥ged. Additionally, try t∑  Ωo obtain the client's ★≥™‌online contact informati ‌on, with email being the mos>•t important. If the business car↔♠λ₽d does not have an email, make sure  λto have the client write it on t€ he card. It is best to have MSN or SK'$YPE for easier future contact. Whi÷←★le chatting with clients≥₹₹, try to understand thei ≥&πr company's nature, main purchasing p‍→±roducts, and basic requirements. Att>εach each client's busi<♥♥±ness card to a page in ™$a notebook and make simple not>Ω÷‍es about the products the÷✘y need and their basic situat®©≥ion, marking key clients aδ×✘nd general clients for easier follow-u₽σλp after returning.

3. People attending the exhibiti₩♣>on usually come for one or tw ÷o days. If they visit→𥕠your booth on the first day but sh§​∞ow little interest, make sure to in±↓>₩vite them to sit down, look at samp£"les, and have a detailed d"™iscussion the next day when you ↑≤φ&see them again.

4. The price lists brought to the exh×≠εibition should not be casually provideα•d to clients. If a client shows genuin∞ e interest, they should be aske™δ★↓d to use the price as a reference.✔₽ε→ If they can calculate prices tβ≈§<hemselves, it is best to u'✘se a calculator to show th¶​×αem directly, as this reflects ®<our professionalism. Additionally∞☆∞✘, inform the client that this pr‌←ice is just a refere↔✔nce, valid for a few day£ s, and they can cont♣‌¶↕act us again after returning∏↓ for detailed product i€↔nformation and accurate q♣γ™πuotes. However, make sure the client t±™akes a brochure and attach your busines✔®$s card to it so that they € can refer back to it afte 'r returning home and contac✔≤₽t you if they are interes♦‌​¥ted in our products.

5. If possible, try to take photos of ≠™∑‍clients at our booth. When followinφ€↕g up, you can send them a photo to eφ‌nhance their impression of us.

　　Follow-up after the exhibition:

Follow-up after the exhibition is≤© very important.

1. After returning to the compa​‍ny, immediately organize and f÷™↔ ile all business cards, catego₹£rizing important clients and geε<neral clients. Then, respon >♥"d to each client accordi&¥&ngly. Key clients usually have sσσpecific product needs, so₽Ω‍ provide detailed information and q&α↔÷uotes for the products th×☆ey are interested in.★&¶¥ For general clients, introd© 'uce the company situation and send pro™™>♥duct catalogs based on the situati®<™on. For clients who have​≥β already responded, ensure tim≤ε®ely and effective comm‌©unication. For clients who have no↓÷t responded, send another email. If €↓ πthere is still no response, you can c∏↑≠∏all or send a text message to cont★☆↕act them.

2. The client information obtained↑✘¶ at the exhibition is generally♣σ✔ quite authentic, and most clients a€δre genuinely interes​ π∑ted in the products.